Automotive Manufacturers like making friends with complementary brands of pedigree.
Porsche Poland with Marcin Gortat, from the NBA's Washington Wizards, promoting the Panamera. They also married up with Modest Amaro, the first chef in Poland to earn the Michelin Star, inviting him into the 911.
Mercedes Benz Poland also co-operated with Polish athletes and actors who sported the C-320 & ML-350 classes.
The briefs were to strengthen both automotive and individual brands with a visual bond, creating imagery that engages.